Course
Live Project
Interaction Design | Edu-tech
My Role
User Research
UX Design
Visual research and Design
Brand Design
Prototyping
Testing
Project Initiation
May 2020 - On going
Play store release - Nov 23 , 2021
Overview
Pandemic has made Millennials and GenZ to move more towards the digital frame of consuming more content without actually upskilling themselves. This leaves us with a unique opportunity to upskill users and make them more proficient.
The Process
Discover
The Statement given to me
The Startup owners namely Nishant Shukla and Saiyam Surana approached me with a vision and an issue they were seeing was increasing becoming into a habit
The issue was “ Our present-day learning is hampered by an ever-decreasing short attention span and super-occupied schedules they wanted a platform that could offer bite-sized information that can help build your knowledge on the fly.”
What I did with the statement ?
With the statement in hand , I first thought these were pretty atrocious assumptions. So lets consider these statement as a hypothesis that needs to be looked into.
I tried to understand
“ Is learning an actual problem?”
“ Are bite sized information more edible for users? “
“Can this channel be used to gain knowledge?“
Poor reading habits and short attention span
Competitive analysis based on heuristics.
Competitive analysis was conducted on platforms that were helping users to gain
knowledge digitally, to understand what functionality and features these products
were offering and how do their user experience stand with reference to heuristic principles.
Detailed comparative analysis sheet based on Nielsens’s 10 heuristics principle can be found here
Questions that still remains unanswered
Do existing reading formats demand for more attention span ?
Is there an emerging pattern in users while forming reading habits online ?
What are the motivations for various users while reading
Why do the youth loose focus while consuming content
What type of content attracts the user to read
How does the user gain knowledge who don't have expert reading skills
Primary Research
The primary research was conducted with 60 people which went for 12 days. Three sets were defined for interviews
1. Convenient Sampling - I had selected 20 users with varied backgrounds to understand their behaviors.
2. Task Analysis and observation - A task was created that involved reading an article in two formats and understanding which conveyed the message easily and efficiently to them. For this 20 separate users were interviewed.
Task - Group 1 - Reading in scrollable format for “This Article”
Group 2 - Reading in short snippets format “ Snippets”
3. Snowball Sampling - After interviewing 40 users I got a reference list who could help me better understand the scenario.
Online user interviews
Transcripts of recordings to sticky notes
Insights
On analyzing the findings from the primary and secondary research. I tried to do an affinity mapping to find out patterns and key indights.
Define
Personas
After analyzing the collected data points from the primary and secondary research and developing the insights I came up with the two personas defining their characteristics, painpoints and motivations
High level goal of users
To build a community and trustworthy reading platform
To have less cognitive load and get information instantly without distraction
To have freedom to create articles and showcase own style of writing
The Brief
To design an trustworthy platform that caters both reading and creating content with less cognitive load and distraction
How Might We
Design
Ideation for HMWs
On arriving at the HMWs I brainstormed and tried to put the best concept forwards for the ideation round.
User Journey Ideation
Visual Research
Visual research was conducted to see types of brand identity that exists in the market and what visual direction the brand needed to approach
Moodboards
Brand Values
Ideating Logos
Developing Ideas
Finalized Wyse logo
Deliver
UI Interaction and Ideation
Wireframing ideation
Wyse Design system
Introducing Wyse
Wyse screens
Non Disclosure
Due to Non Disclosure Agreement with Wyse I am not be able to disclose the final fidelity screens on any public platform. I would love to discuss more and share my learnings and experiences.
Some of my other projects
Jibika
Academic Project | Fintech
A Microfinance solution catering to widespread credit needs in tier 2 and tier 3 cities
SAMS - System Research ( part 1 )
Academic Project | Health-tech
A system Design Research on Health care focusing on Emergency Health Response system
SAMS - Ideation ( part 2 )
Academic Project | Health-Tech
A system to enable people help mitigate medical emergencies in an efficient way